Color

#770c83

#770c83
hex#770c83
rgbrgb(119, 12, 131)
hslhsl(294, 83%, 28%)
oklchoklch(0.413 0.186 323.2)
Closest name: Ultraberry (#770088)Relative luminance 0.0582

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18830c

#3c0c83 · #830c53

#83770c · #0c8377

Split-complementary

Open in tool →

#53830c · #0c833c

#833c0c · #18830c · #0c5383

Contrast

#770c83 as textRatioAAAA largeAAAFix
Aaon white
9.7:1passpasspassPasses AAA — no fix needed.
Aaon black
2.16:1failfailfail
  • AA: use #c714db as the text (4.55:1)
  • AAA: use #e260f0 as the text (7.17:1)
  • AA: or shift the background to #b3b3b3 (4.63:1)
  • AAA: or shift the background to #dbdbdb (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770c83 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770c83 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770c83
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770c83 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770c83-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md