Color

#770bea

#770bea
hex#770bea
rgbrgb(119, 11, 234)
hslhsl(269, 91%, 48%)
oklchoklch(0.502 0.272 294.4)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.101

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7eea0b

#0b0fea · #e60bea

#ea770b · #0bea77

Split-complementary

Open in tool →

#eae60b · #0fea0b

#ea0b0f · #7eea0b · #0beae6

Contrast

#770bea as textRatioAAAA largeAAAFix
Aaon white
6.95:1passpassfail
  • AAA: use #740be5 as the text (7.19:1)
Aaon black
3.02:1failpassfail
  • AA: use #9b46f6 as the text (4.6:1)
  • AAA: use #b87bf9 as the text (7.24:1)
  • AA: or shift the background to #d1d1d1 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770bea as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770bea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770bea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770bea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770bea-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md