Color

#77080c

#77080c
hex#77080c
rgbrgb(119, 8, 12)
hslhsl(358, 87%, 25%)
oklchoklch(0.363 0.141 27.1)
Closest name: Blood Brother (#770011)Relative luminance 0.0412

Colors that go with #77080c

Teal, Taupe and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#087774

#770843 · #773c08

#0c7708 · #080c77

Split-complementary

Open in tool →

#08773c · #084377

#437708 · #087774 · #3c0877

Contrast

#77080c as textRatioAAAA largeAAAFix
Aaon white
11.51:1passpasspassPasses AAA — no fix needed.
Aaon black
1.82:1failfailfail
  • AA: use #ea1017 as the text (4.58:1)
  • AAA: use #f56b70 as the text (7.22:1)
  • AA: or shift the background to #a3a3a3 (4.56:1)
  • AAA: or shift the background to #cccccc (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77080c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77080c reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77080c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77080c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77080c-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md