Color

#77068e

#77068e
hex#77068e
rgbrgb(119, 6, 142)
hslhsl(290, 92%, 29%)
oklchoklch(0.418 0.198 319.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0601

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d8e06

#33068e · #8e0661

#8e7706 · #068e77

Split-complementary

Open in tool →

#618e06 · #068e33

#8e3306 · #1d8e06 · #06618e

Contrast

#77068e as textRatioAAAA largeAAAFix
Aaon white
9.54:1passpasspassPasses AAA — no fix needed.
Aaon black
2.2:1failfailfail
  • AA: use #c50aeb as the text (4.62:1)
  • AAA: use #de5df8 as the text (7.03:1)
  • AA: or shift the background to #b3b3b3 (4.55:1)
  • AAA: or shift the background to #dedede (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77068e as the background.

Brands using this color

Fonts for this mood

#77068e reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77068e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77068e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77068e-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md