Color

#7704dc

#7704dc
hex#7704dc
rgbrgb(119, 4, 220)
hslhsl(272, 96%, 44%)
oklchoklch(0.487 0.262 297.4)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0918

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#69dc04

#0c04dc · #dc04d5

#dc7704 · #04dc77

Split-complementary

Open in tool →

#d5dc04 · #04dc0c

#dc0c04 · #69dc04 · #04d5dc

Contrast

#7704dc as textRatioAAAA largeAAAFix
Aaon white
7.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #a23cfb as the text (4.58:1)
  • AAA: use #bf78fc as the text (7.31:1)
  • AA: or shift the background to #cccccc (4.61:1)
  • AAA: or shift the background to #fafafa (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7704dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7704dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7704dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7704dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7704dc-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md