Color

#770408

#770408
hex#770408
rgbrgb(119, 4, 8)
hslhsl(358, 93%, 24%)
oklchoklch(0.36 0.144 27.6)
Closest name: Blood Brother (#770011)Relative luminance 0.0403

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#047672

#760441 · #763904

#087604 · #040876

Split-complementary

Open in tool →

#047639 · #044176

#417604 · #047672 · #390476

Contrast

#770408 as textRatioAAAA largeAAAFix
Aaon white
11.63:1passpasspassPasses AAA — no fix needed.
Aaon black
1.81:1failfailfail
  • AA: use #ec0910 as the text (4.61:1)
  • AAA: use #f9666b as the text (7.14:1)
  • AA: or shift the background to #a1a1a1 (4.5:1)
  • AAA: or shift the background to #c9c9c9 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770408 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770408 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770408
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770408 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770408-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md