Color

#7703dd

#7703dd
hex#7703dd
rgbrgb(119, 3, 221)
hslhsl(272, 97%, 44%)
oklchoklch(0.487 0.263 297.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0921

Colors that go with #7703dd

Olive Green, Medium Slate Blue and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#69dd03

#0b03dd · #dd03d6

#dd7703 · #03dd77

Split-complementary

Open in tool →

#d6dd03 · #03dd0b

#dd0b03 · #69dd03 · #03d6dd

Contrast

#7703dd as textRatioAAAA largeAAAFix
Aaon white
7.39:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #a23bfc as the text (4.57:1)
  • AAA: use #bf77fd as the text (7.27:1)
  • AA: or shift the background to #cccccc (4.6:1)
  • AAA: or shift the background to #fafafa (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7703dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7703dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7703dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7703dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7703dd-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md