Color

#770391

#770391
hex#770391
rgbrgb(119, 3, 145)
hslhsl(289, 96%, 29%)
oklchoklch(0.42 0.201 318.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0603

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d9103

#300391 · #910364

#917703 · #039177

Split-complementary

Open in tool →

#649103 · #039130

#913003 · #1d9103 · #036491

Contrast

#770391 as textRatioAAAA largeAAAFix
Aaon white
9.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2.21:1failfailfail
  • AA: use #c505f0 as the text (4.65:1)
  • AAA: use #df5ffc as the text (7.18:1)
  • AA: or shift the background to #b3b3b3 (4.54:1)
  • AAA: or shift the background to #dedede (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770391 as the background.

Brands using this color

Fonts for this mood

#770391 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770391
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770391 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770391-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md