Color

#770343

#770343
hex#770343
rgbrgb(119, 3, 67)
hslhsl(327, 95%, 24%)
oklchoklch(0.373 0.15 356)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0439

Colors that go with #770343

Teal, Crimson and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#037737

#720377 · #770309

#437703 · #034377

Split-complementary

Open in tool →

#097703 · #037772

#777203 · #037737 · #030977

Contrast

#770343 as textRatioAAAA largeAAAFix
Aaon white
11.18:1passpasspassPasses AAA — no fix needed.
Aaon black
1.88:1failfailfail
  • AA: use #e50680 as the text (4.67:1)
  • AAA: use #fb56b1 as the text (7.07:1)
  • AA: or shift the background to #a6a6a6 (4.59:1)
  • AAA: or shift the background to #cfcfcf (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770343 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770343 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770343
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770343 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770343-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md