Color

#770307

#770307
hex#770307
rgbrgb(119, 3, 7)
hslhsl(358, 95%, 24%)
oklchoklch(0.36 0.144 27.7)
Closest name: Blood Brother (#770011)Relative luminance 0.04

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#037773

#770341 · #773903

#077703 · #030777

Split-complementary

Open in tool →

#037739 · #034177

#417703 · #037773 · #390377

Contrast

#770307 as textRatioAAAA largeAAAFix
Aaon white
11.66:1passpasspassPasses AAA — no fix needed.
Aaon black
1.8:1failfailfail
  • AA: use #ea060e as the text (4.53:1)
  • AAA: use #fb656a as the text (7.17:1)
  • AA: or shift the background to #a1a1a1 (4.51:1)
  • AAA: or shift the background to #c9c9c9 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770307 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770307 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770307
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770307 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770307-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md