Color

#7701bc

#7701bc
hex#7701bc
rgbrgb(119, 1, 188)
hslhsl(278, 99%, 37%)
oklchoklch(0.455 0.236 305)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0757

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#45bc01

#1a01bc · #bc01a3

#bc7701 · #01bc77

Split-complementary

Open in tool →

#a3bc01 · #01bc1a

#bc1a01 · #45bc01 · #01a3bc

Contrast

#7701bc as textRatioAAAA largeAAAFix
Aaon white
8.35:1passpasspassPasses AAA — no fix needed.
Aaon black
2.51:1failfailfail
  • AA: use #b02afe as the text (4.61:1)
  • AAA: use #c96cfe as the text (7.06:1)
  • AA: or shift the background to #bfbfbf (4.54:1)
  • AAA: or shift the background to #ebebeb (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7701bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7701bc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7701bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7701bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7701bc-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md