Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Color
#769378
#769378
hex
#769378rgb
rgb(118, 147, 120)hsl
hsl(124, 12%, 52%)oklch
oklch(0.633 0.052 146.8)Closest name: Backyard (#879877)Relative luminance 0.2608
Colors that go with #769378
Charcoal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #769378: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blue #0000ff
shipped4 real palettes, including Rolex's brand system and Lexus's brand system put Blue beside #769378, as the accent.
Blush Pink #e8b4b8
shipped4 real palettes, including Rain Garden and Estate put Blush Pink beside #769378, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #769378 in 4 real palettes, including Kiln and Coastal, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Darkroom put Champagne beside #769378, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #769378: 7 real palettes, including Clean Beauty and Atelier, as the accent.
Crimson #dc143c
shippedCrimson is paired with #769378 in 7 real palettes, including Diner and Five Guys's brand system, as the lead colour.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #769378 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #769378
Tints & shades
Harmonies
Contrast
| #769378 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.38:1 | fail | pass | fail | |
Aaon black | 6.22:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #769378 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #769378
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #769378 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/769378-a2bea7-a24edf-1f2d26-edf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md