Color

#768fa7

#768fa7
hex#768fa7
rgbrgb(118, 143, 167)
hslhsl(209, 22%, 56%)
oklchoklch(0.639 0.046 247.5)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.2629

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a78e76

#76a7a7 · #7677a7

#a77690 · #90a776

Split-complementary

Open in tool →

#a77677 · #a7a776

#a776a7 · #a78e76 · #77a776

Contrast

#768fa7 as textRatioAAAA largeAAAFix
Aaon white
3.36:1failpassfail
  • AA: use #5d7992 as the text (4.55:1)
  • AAA: use #465a6d as the text (7.13:1)
  • AA: or shift the background to #262626 (4.51:1)
Aaon black
6.26:1passpassfail
  • AAA: use #839aaf as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #768fa7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #768fa7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #768fa7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/768fa7-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md