Color

#766ed4

#766ed4
hex#766ed4
rgbrgb(118, 110, 212)
hslhsl(245, 54%, 63%)
oklchoklch(0.594 0.151 284.3)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1976

Colors that go with #766ed4

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cbd46e

#6e98d4 · #a96ed4

#d4766e · #6ed476

Split-complementary

Open in tool →

#d4a96e · #98d46e

#d46e98 · #cbd46e · #6ed4a9

Contrast

#766ed4 as textRatioAAAA largeAAAFix
Aaon white
4.24:1failpassfail
  • AA: use #6f66d1 as the text (4.67:1)
  • AAA: use #4e43c7 as the text (7.12:1)
  • AA: or shift the background to #0f0f0f (4.52:1)
Aaon black
4.95:1passpassfail
  • AAA: use #948ddd as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #766ed4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#766ed4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #766ed4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #766ed4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/766ed4-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md