Color

#7663bb

#7663bb
hex#7663bb
rgbrgb(118, 99, 187)
hslhsl(253, 39%, 56%)
oklchoklch(0.558 0.133 291.4)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1636

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a8bb63

#637cbb · #a263bb

#bb7663 · #63bb76

Split-complementary

Open in tool →

#bba263 · #7cbb63

#bb637c · #a8bb63 · #63bba2

Contrast

#7663bb as textRatioAAAA largeAAAFix
Aaon white
4.92:1passpassfail
  • AAA: use #5d49a7 as the text (7.06:1)
Aaon black
4.27:1failpassfail
  • AA: use #7c6abe as the text (4.66:1)
  • AAA: use #9b8ecd as the text (7.14:1)
  • AA: or shift the background to #f5f5f5 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7663bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7663bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7663bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7663bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7663bb-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md