Color

#76508b

#76508b
hex#76508b
rgbrgb(118, 80, 139)
hslhsl(279, 27%, 43%)
oklchoklch(0.497 0.101 312.8)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1145

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#658b50

#59508b · #8b5082

#8b7750 · #508b77

Split-complementary

Open in tool →

#828b50 · #508b59

#8b5950 · #658b50 · #50828b

Contrast

#76508b as textRatioAAAA largeAAAFix
Aaon white
6.38:1passpassfail
  • AAA: use #6e4a82 as the text (7.08:1)
Aaon black
3.29:1failpassfail
  • AA: use #8f64a6 as the text (4.54:1)
  • AAA: use #ab8abc as the text (7.09:1)
  • AA: or shift the background to #d9d9d9 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76508b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #76508b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #76508b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/76508b-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md