Color

#7646be

#7646be
hex#7646be
rgbrgb(118, 70, 190)
hslhsl(264, 48%, 51%)
oklchoklch(0.512 0.18 298.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1195

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8ebe46

#4652be · #b246be

#be7646 · #46be76

Split-complementary

Open in tool →

#beb246 · #52be46

#be4652 · #8ebe46 · #46beb2

Contrast

#7646be as textRatioAAAA largeAAAFix
Aaon white
6.19:1passpassfail
  • AAA: use #6c3eb1 as the text (7.09:1)
Aaon black
3.39:1failpassfail
  • AA: use #8a60c7 as the text (4.58:1)
  • AAA: use #a88ad6 as the text (7.27:1)
  • AA: or shift the background to #dedede (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7646be as the background.

Brands using this color

Fonts for this mood

#7646be reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7646be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7646be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7646be-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md