Color

#76374f

#76374f
hex#76374f
rgbrgb(118, 55, 79)
hslhsl(337, 36%, 34%)
oklchoklch(0.427 0.093 357.7)
Closest name: Grape (#6c3461)Relative luminance 0.0715

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37765e

#76376f · #763f37

#4f7637 · #374f76

Split-complementary

Open in tool →

#37763f · #376f76

#6f7637 · #37765e · #3f3776

Contrast

#76374f as textRatioAAAA largeAAAFix
Aaon white
8.64:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #b1597a as the text (4.58:1)
  • AAA: use #c4829b as the text (7.01:1)
  • AA: or shift the background to #bdbdbd (4.6:1)
  • AAA: or shift the background to #e8e8e8 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76374f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#76374f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #76374f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #76374f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/76374f-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md