Color

#761dc3

#761dc3
hex#761dc3
rgbrgb(118, 29, 195)
hslhsl(272, 74%, 44%)
oklchoklch(0.473 0.229 301.7)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0867

Colors that go with #761dc3

Olive Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #761dc3

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6bc31d

#231dc3 · #c31dbe

#c3761d · #1dc376

Split-complementary

Open in tool →

#bec31d · #1dc323

#c3231d · #6bc31d · #1dbec3

Contrast

#761dc3 as textRatioAAAA largeAAAFix
Aaon white
7.68:1passpasspassPasses AAA — no fix needed.
Aaon black
2.73:1failfailfail
  • AA: use #9e4ee4 as the text (4.66:1)
  • AAA: use #b97eec as the text (7.26:1)
  • AA: or shift the background to #c7c7c7 (4.54:1)
  • AAA: or shift the background to #f5f5f5 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #761dc3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#761dc3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #761dc3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #761dc3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/761dc3-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md