Color

#7601d5

#7601d5
hex#7601d5
rgbrgb(118, 1, 213)
hslhsl(273, 99%, 42%)
oklchoklch(0.478 0.257 298.6)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0868

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#60d501

#0c01d5 · #d501cb

#d57601 · #01d576

Split-complementary

Open in tool →

#cbd501 · #01d50c

#d50c01 · #60d501 · #01cbd5

Contrast

#7601d5 as textRatioAAAA largeAAAFix
Aaon white
7.68:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #a539fe as the text (4.62:1)
  • AAA: use #bf71fe as the text (7.01:1)
  • AA: or shift the background to #c7c7c7 (4.54:1)
  • AAA: or shift the background to #f5f5f5 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7601d5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7601d5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7601d5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7601d5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7601d5-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md