Color

#7601d0

#7601d0
hex#7601d0
rgbrgb(118, 1, 208)
hslhsl(274, 99%, 41%)
oklchoklch(0.473 0.252 299.7)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0843

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5bd001

#0f01d0 · #d001c2

#d07601 · #01d076

Split-complementary

Open in tool →

#c2d001 · #01d00f

#d00f01 · #5bd001 · #01c2d0

Contrast

#7601d0 as textRatioAAAA largeAAAFix
Aaon white
7.82:1passpasspassPasses AAA — no fix needed.
Aaon black
2.69:1failfailfail
  • AA: use #a634fe as the text (4.54:1)
  • AAA: use #c171fe as the text (7.06:1)
  • AA: or shift the background to #c7c7c7 (4.63:1)
  • AAA: or shift the background to #f5f5f5 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7601d0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7601d0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7601d0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7601d0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7601d0-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md