Color

#7572da

#7572da
hex#7572da
rgbrgb(117, 114, 218)
hslhsl(242, 58%, 65%)
oklchoklch(0.604 0.154 282)
Closest name: Pan Purple (#657aef)Relative luminance 0.2088

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d6da72

#72a2da · #a972da

#da7572 · #72da75

Split-complementary

Open in tool →

#daa972 · #a2da72

#da72a2 · #d6da72 · #72daa9

Contrast

#7572da as textRatioAAAA largeAAAFix
Aaon white
4.06:1failpassfail
  • AA: use #6a66d6 as the text (4.68:1)
  • AAA: use #4642cd as the text (7.19:1)
  • AA: or shift the background to #141414 (4.54:1)
Aaon black
5.18:1passpassfail
  • AAA: use #918ee1 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7572da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7572da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7572da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7572da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7572da-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md