Color

#754d99

#754d99
hex#754d99
rgbrgb(117, 77, 153)
hslhsl(272, 33%, 45%)
oklchoklch(0.498 0.123 306.8)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1139

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70994d

#4f4d99 · #994d96

#99754d · #4d9975

Split-complementary

Open in tool →

#96994d · #4d994f

#994f4d · #70994d · #4d9699

Contrast

#754d99 as textRatioAAAA largeAAAFix
Aaon white
6.41:1passpassfail
  • AAA: use #6d488e as the text (7.08:1)
Aaon black
3.28:1failpassfail
  • AA: use #8c63b0 as the text (4.53:1)
  • AAA: use #aa8cc5 as the text (7.27:1)
  • AA: or shift the background to #d9d9d9 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #754d99 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #754d99
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #754d99 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/754d99-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md