Color

#754398

#754398
hex#754398
rgbrgb(117, 67, 152)
hslhsl(275, 39%, 43%)
oklchoklch(0.481 0.139 309.3)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1006

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#679843

#4a4398 · #984391

#987543 · #439875

Split-complementary

Open in tool →

#919843 · #43984a

#984a43 · #679843 · #439198

Contrast

#754398 as textRatioAAAA largeAAAFix
Aaon white
6.97:1passpassfail
  • AAA: use #724195 as the text (7.23:1)
Aaon black
3.01:1failpassfail
  • AA: use #945fb9 as the text (4.6:1)
  • AAA: use #ae86ca as the text (7.06:1)
  • AA: or shift the background to #d1d1d1 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #754398 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#754398 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #754398
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #754398 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/754398-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md