Color

#753ea3

#753ea3
hex#753ea3
rgbrgb(117, 62, 163)
hslhsl(273, 45%, 44%)
oklchoklch(0.481 0.16 306.4)
Closest name: rebeccapurple (#663399)Relative luminance 0.0987

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6ba33e

#433ea3 · #a33e9e

#a3753e · #3ea375

Split-complementary

Open in tool →

#9ea33e · #3ea343

#a3433e · #6ba33e · #3e9ea3

Contrast

#753ea3 as textRatioAAAA largeAAAFix
Aaon white
7.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #945cc1 as the text (4.56:1)
  • AAA: use #af85d1 as the text (7.1:1)
  • AA: or shift the background to #cfcfcf (4.53:1)
  • AAA: or shift the background to #ffffff (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #753ea3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#753ea3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #753ea3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #753ea3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/753ea3-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md