Color

#7538fa

#7538fa
hex#7538fa
rgbrgb(117, 56, 250)
hslhsl(259, 95%, 60%)
oklchoklch(0.544 0.262 288.7)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1351

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bdfa38

#385cfa · #d638fa

#fa7538 · #38fa75

Split-complementary

Open in tool →

#fad638 · #5cfa38

#fa385c · #bdfa38 · #38fad6

Contrast

#7538fa as textRatioAAAA largeAAAFix
Aaon white
5.67:1passpassfail
  • AAA: use #5d15f9 as the text (7.14:1)
Aaon black
3.7:1failpassfail
  • AA: use #8751fb as the text (4.6:1)
  • AAA: use #a67efc as the text (7.01:1)
  • AA: or shift the background to #e6e6e6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7538fa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7538fa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7538fa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7538fa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7538fa-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md