Color

#74b481

#74b481
hex#74b481
rgbrgb(116, 180, 129)
hslhsl(132, 30%, 58%)
oklchoklch(0.713 0.099 149.7)
Closest name: Lily Pads (#6db083)Relative luminance 0.3794

Colors that go with #74b481

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b474a7

#87b474 · #74b4a1

#8174b4 · #b48174

Split-complementary

Open in tool →

#a174b4 · #b47487

#7487b4 · #b474a7 · #b4a174

Contrast

#74b481 as textRatioAAAA largeAAAFix
Aaon white
2.45:1failfailfail
  • AA: use #468152 as the text (4.64:1)
  • AAA: use #34603d as the text (7.28:1)
  • AA: or shift the background to #3b3b3b (4.58:1)
  • AAA: or shift the background to #1a1a1a (7.12:1)
Aaon black
8.59:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74b481 as the background.

Brands using this color

mcpConnect your agent — build around #74b481
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74b481 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74b481-a2beab-b64edf-1f2d28-ecf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md