Color

#74af77

#74af77
hex#74af77
rgbrgb(116, 175, 119)
hslhsl(123, 27%, 57%)
oklchoklch(0.699 0.102 145.6)
Closest name: Lily Pads (#6db083)Relative luminance 0.357

Colors that go with #74af77

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#af74ac

#8eaf74 · #74af94

#7774af · #af7774

Split-complementary

Open in tool →

#9474af · #af748e

#748eaf · #af74ac · #af9474

Contrast

#74af77 as textRatioAAAA largeAAAFix
Aaon white
2.58:1failfailfail
  • AA: use #4a824d as the text (4.57:1)
  • AAA: use #38613a as the text (7.14:1)
  • AA: or shift the background to #383838 (4.55:1)
  • AAA: or shift the background to #141414 (7.14:1)
Aaon black
8.14:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74af77 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #74af77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74af77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74af77-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md