Color

#74a540

#74a540
hex#74a540
rgbrgb(116, 165, 64)
hslhsl(89, 44%, 45%)
oklchoklch(0.665 0.142 131.2)
Closest name: Asparagus (#77ab56)Relative luminance 0.3099

Colors that go with #74a540

Charcoal, Dark Olive Green and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7140a5

#a5a440 · #42a540

#4074a5 · #a54074

Split-complementary

Open in tool →

#4042a5 · #a440a5

#40a5a4 · #7140a5 · #a54042

Contrast

#74a540 as textRatioAAAA largeAAAFix
Aaon white
2.92:1failfailfail
  • AA: use #5b8132 as the text (4.53:1)
  • AAA: use #435f25 as the text (7.24:1)
  • AA: or shift the background to #303030 (4.52:1)
  • AAA: or shift the background to #030303 (7.07:1)
Aaon black
7.2:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74a540 as the background.

Brands using this color

mcpConnect your agent — build around #74a540
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74a540 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74a540-adbea2-4e4edf-212d1f-f1f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md