Color

#744bfb

#744bfb
hex#744bfb
rgbrgb(116, 75, 251)
hslhsl(254, 96%, 64%)
oklchoklch(0.566 0.245 286.3)
Closest name: Candy Grape Fizz (#7755ee)Relative luminance 0.1571

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d2fb4b

#4b7afb · #cc4bfb

#fb744b · #4bfb74

Split-complementary

Open in tool →

#fbcc4b · #7afb4b

#fb4b7a · #d2fb4b · #4bfbcc

Contrast

#744bfb as textRatioAAAA largeAAAFix
Aaon white
5.07:1passpassfail
  • AAA: use #511efa as the text (7.2:1)
Aaon black
4.14:1failpassfail
  • AA: use #7c55fc as the text (4.56:1)
  • AAA: use #9f82fc as the text (7.07:1)
  • AA: or shift the background to #f2f2f2 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744bfb as the background.

Brands using this color

Fonts for this mood

#744bfb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #744bfb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744bfb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744bfb-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md