Color

#7404dc

#7404dc
hex#7404dc
rgbrgb(116, 4, 220)
hslhsl(271, 96%, 44%)
oklchoklch(0.483 0.262 296.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0897

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6ddc04

#0804dc · #dc04d8

#dc7404 · #04dc74

Split-complementary

Open in tool →

#d8dc04 · #04dc08

#dc0804 · #6ddc04 · #04d8dc

Contrast

#7404dc as textRatioAAAA largeAAAFix
Aaon white
7.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2.79:1failfailfail
  • AA: use #9f3cfb as the text (4.51:1)
  • AAA: use #bc78fc as the text (7.23:1)
  • AA: or shift the background to #c9c9c9 (4.54:1)
  • AAA: or shift the background to #f7f7f7 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7404dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7404dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7404dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7404dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7404dc-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md