Color

#740239

#740239
hex#740239
rgbrgb(116, 2, 57)
hslhsl(331, 97%, 23%)
oklchoklch(0.363 0.145 1.2)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0405

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02743d

#740272 · #740402

#397402 · #023974

Split-complementary

Open in tool →

#027404 · #027274

#727402 · #02743d · #040274

Contrast

#740239 as textRatioAAAA largeAAAFix
Aaon white
11.6:1passpasspassPasses AAA — no fix needed.
Aaon black
1.81:1failfailfail
  • AA: use #e70472 as the text (4.66:1)
  • AAA: use #fc59a8 as the text (7.13:1)
  • AA: or shift the background to #a3a3a3 (4.6:1)
  • AAA: or shift the background to #c9c9c9 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #740239 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#740239 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #740239
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #740239 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/740239-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md