Color

#740233

#740233
hex#740233
rgbrgb(116, 2, 51)
hslhsl(334, 97%, 23%)
oklchoklch(0.361 0.143 5.1)
Closest name: Bordeaux (#7b002c)Relative luminance 0.04

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#027442

#74026c · #740902

#337402 · #023374

Split-complementary

Open in tool →

#027409 · #026c74

#6c7402 · #027442 · #090274

Contrast

#740233 as textRatioAAAA largeAAAFix
Aaon white
11.67:1passpasspassPasses AAA — no fix needed.
Aaon black
1.8:1failfailfail
  • AA: use #e70466 as the text (4.61:1)
  • AAA: use #fc59a0 as the text (7.08:1)
  • AA: or shift the background to #a1a1a1 (4.52:1)
  • AAA: or shift the background to #c9c9c9 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #740233 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#740233 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #740233
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #740233 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/740233-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md