Color

#74019d

#74019d
hex#74019d
rgbrgb(116, 1, 157)
hslhsl(284, 99%, 31%)
oklchoklch(0.424 0.211 312.8)
Closest name: Ultraberry (#770088)Relative luminance 0.0617

Colors that go with #74019d

Forest Green, Teal and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b9d01

#25019d · #9d0179

#9d7401 · #019d74

Split-complementary

Open in tool →

#799d01 · #019d25

#9d2501 · #2b9d01 · #01799d

Contrast

#74019d as textRatioAAAA largeAAAFix
Aaon white
9.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.23:1failfailfail
  • AA: use #ba01fe as the text (4.52:1)
  • AAA: use #d667fe as the text (7.23:1)
  • AA: or shift the background to #b5b5b5 (4.58:1)
  • AAA: or shift the background to #e0e0e0 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74019d as the background.

Brands using this color

Fonts for this mood

#74019d reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74019d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74019d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74019d-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md