Color

#74013d

#74013d
hex#74013d
rgbrgb(116, 1, 61)
hslhsl(329, 98%, 23%)
oklchoklch(0.363 0.147 358.5)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0407

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#017439

#720174 · #740103

#3d7401 · #013d74

Split-complementary

Open in tool →

#037401 · #017472

#747201 · #017439 · #010374

Contrast

#74013d as textRatioAAAA largeAAAFix
Aaon white
11.57:1passpasspassPasses AAA — no fix needed.
Aaon black
1.81:1failfailfail
  • AA: use #e30276 as the text (4.54:1)
  • AAA: use #fd53ab as the text (7:1)
  • AA: or shift the background to #a3a3a3 (4.59:1)
  • AAA: or shift the background to #cccccc (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74013d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#74013d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74013d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74013d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74013d-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md