Color

#73add4

#73add4
hex#73add4
rgbrgb(115, 173, 212)
hslhsl(204, 53%, 64%)
oklchoklch(0.722 0.083 238.9)
Closest name: Birdie Num Num (#89acda)Relative luminance 0.3829

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d49973

#73d4ca · #737cd4

#d473ad · #add473

Split-complementary

Open in tool →

#d4737c · #d4ca73

#ca73d4 · #d49973 · #7cd473

Contrast

#73add4 as textRatioAAAA largeAAAFix
Aaon white
2.43:1failfailfail
  • AA: use #357cac as the text (4.54:1)
  • AAA: use #285d81 as the text (7.06:1)
  • AA: or shift the background to #3b3b3b (4.62:1)
  • AAA: or shift the background to #1c1c1c (7.03:1)
Aaon black
8.66:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73add4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73add4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73add4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73add4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73add4-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md