Color

#7398e2

#7398e2
hex#7398e2
rgbrgb(115, 152, 226)
hslhsl(220, 66%, 67%)
oklchoklch(0.683 0.117 263.4)
Closest name: cornflowerblue (#6495ed)Relative luminance 0.3159

Colors that go with #7398e2

Charcoal, Medium Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e2bd73

#73d0e2 · #8673e2

#e27398 · #98e273

Split-complementary

Open in tool →

#e28673 · #d0e273

#e273d0 · #e2bd73 · #73e286

Contrast

#7398e2 as textRatioAAAA largeAAAFix
Aaon white
2.87:1failfailfail
  • AA: use #3c70d7 as the text (4.68:1)
  • AAA: use #2454b2 as the text (7.03:1)
  • AA: or shift the background to #303030 (4.6:1)
  • AAA: or shift the background to #050505 (7.1:1)
Aaon black
7.32:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7398e2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7398e2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7398e2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7398e2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7398e2-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md