Color

#7397ab

#7397ab
hex#7397ab
rgbrgb(115, 151, 171)
hslhsl(201, 25%, 56%)
oklchoklch(0.657 0.05 232.8)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.2872

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ab8673

#73aba2 · #737bab

#ab7397 · #97ab73

Split-complementary

Open in tool →

#ab737b · #aba273

#a273ab · #ab8673 · #7bab73

Contrast

#7397ab as textRatioAAAA largeAAAFix
Aaon white
3.11:1failpassfail
  • AA: use #567b8f as the text (4.54:1)
  • AAA: use #3f5a69 as the text (7.3:1)
  • AA: or shift the background to #2b2b2b (4.55:1)
Aaon black
6.74:1passpassfail
  • AAA: use #799caf as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7397ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #7397ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7397ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7397ab-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md