Color

#7396de

#7396de
hex#7396de
rgbrgb(115, 150, 222)
hslhsl(220, 62%, 66%)
oklchoklch(0.677 0.114 263.8)
Closest name: Blue Bay (#619ad6)Relative luminance 0.3073

Colors that go with #7396de

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#deba73

#73ccde · #8473de

#de7396 · #96de73

Split-complementary

Open in tool →

#de8473 · #ccde73

#de73cc · #deba73 · #73de84

Contrast

#7396de as textRatioAAAA largeAAAFix
Aaon white
2.94:1failfailfail
  • AA: use #4171d2 as the text (4.65:1)
  • AAA: use #2853a9 as the text (7.24:1)
  • AA: or shift the background to #2e2e2e (4.62:1)
  • AAA: or shift the background to #030303 (7.02:1)
Aaon black
7.15:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7396de as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7396de reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7396de
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7396de and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7396de-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md