Blueprint
Open in tool →Cyan and indigo on navy is the developer-tool look; amber is the only warm note, so it always reads as 'attention'.
Color
#738efc
#738efc
hex
#738efcrgb
rgb(115, 142, 252)hsl
hsl(228, 96%, 72%)oklch
oklch(0.677 0.165 271.1)Closest name: Orchid (#7a81ff)Relative luminance 0.3002
Colors that go with #738efc
Charcoal, Tomato and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #738efc: softer than #000 and cool enough to feel like part of the same palette.
Tomato #ff6347
triadicshippedTomato completes a triad with #738efc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #738efc in 7 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent.
Blue #0000ff
shipped8 real palettes, including Qualcomm's brand system and Unity's brand system put Blue beside #738efc, as the accent.
Dark Orange #ff8c00
shippedDark Orange shows up next to #738efc in 4 real palettes, including Ahrefs's brand system and Playground, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #738efc: 7 real palettes, including Blueprint and Figma's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #738efc: 8 real palettes, including Apple's brand system and Coursera's brand system, as the accent.
Gold #ffd700
shippedGold shows up next to #738efc in 4 real palettes, including Miro's brand system and Star Wars's brand system, as the lead colour.
Real palettes that use #738efc
Tints & shades
Harmonies
Contrast
| #738efc as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3:1 | fail | fail | fail | |
Aaon black | 7:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #738efc as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#738efc reads as cool, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #738efc
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #738efc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/738efc-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md