Color

#738cfc

#738cfc
hex#738cfc
rgbrgb(115, 140, 252)
hslhsl(229, 96%, 72%)
oklchoklch(0.673 0.167 271.8)
Closest name: Orchid (#7a81ff)Relative luminance 0.2943

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fce373

#73d1fc · #9e73fc

#fc738c · #8cfc73

Split-complementary

Open in tool →

#fc9e73 · #d1fc73

#fc73d1 · #fce373 · #73fc9e

Contrast

#738cfc as textRatioAAAA largeAAAFix
Aaon white
3.05:1failpassfail
  • AA: use #4667fb as the text (4.57:1)
  • AAA: use #0a36fa as the text (7.19:1)
  • AA: or shift the background to #2b2b2b (4.64:1)
Aaon black
6.89:1passpassfail
  • AAA: use #7890fc as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #738cfc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#738cfc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #738cfc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #738cfc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/738cfc-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md