Color

#7388fc

#7388fc
hex#7388fc
rgbrgb(115, 136, 252)
hslhsl(231, 96%, 72%)
oklchoklch(0.666 0.172 273.1)
Closest name: Orchid (#7a81ff)Relative luminance 0.2828

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fce873

#73ccfc · #a373fc

#fc7388 · #88fc73

Split-complementary

Open in tool →

#fca373 · #ccfc73

#fc73cc · #fce873 · #73fca3

Contrast

#7388fc as textRatioAAAA largeAAAFix
Aaon white
3.15:1failpassfail
  • AA: use #4b66fb as the text (4.57:1)
  • AAA: use #1437fa as the text (7.1:1)
  • AA: or shift the background to #292929 (4.61:1)
Aaon black
6.66:1passpassfail
  • AAA: use #7d90fc as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7388fc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7388fc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7388fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7388fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7388fc-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md