Color
#737e35
#737e35rgb(115, 126, 53)hsl(69, 41%, 35%)oklch(0.568 0.098 116.8)Colors that go with #737e35
Charcoal, Royal Blue and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #737e35: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #737e35: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Medium Slate Blue #7b68ee
complementaryshippedMedium Slate Blue sits directly opposite #737e35 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Rolex's brand system and Kia's brand system put Blue beside #737e35, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Bramble put Champagne beside #737e35, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #737e35: 4 real palettes, including Wellness and Clay & Linen, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #737e35: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Rust #b7410e
shippedRust shows up next to #737e35 in 5 real palettes, including Harvest and Gallery, as the lead colour.
Real palettes that use #737e35
Tints & shades
Harmonies
Contrast
| #737e35 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.41:1 | fail | pass | fail | |
Aaon black | 4.76:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737e35 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #737e35 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/737e35-b7bea2-4e7edf-252d1f-f1eee9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md