Color
#7373f7
#7373f7rgb(115, 115, 247)hsl(240, 89%, 71%)oklch(0.624 0.192 279.3)Colors that go with #7373f7
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7373f7: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #7373f7 in 8 real palettes, including Mastodon hosted on mastodon.social's brand system and Google's brand system, as the accent.
Blue #0000ff
shipped12 real palettes, including Qualcomm's brand system and Penpot's brand system put Blue beside #7373f7, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #7373f7: 4 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #7373f7 in 7 real palettes, including Marvel's brand system and Behance's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7373f7: 8 real palettes, including Calm's brand system and Blueprint, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7373f7: 13 real palettes, including Coursera's brand system and Fivetran blue's brand system, as the accent.
Dark Goldenrod #b8860b
complementaryDark Goldenrod sits directly opposite #7373f7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #7373f7
Tints & shades
Harmonies
Contrast
| #7373f7 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.8:1 | fail | pass | fail | |
Aaon black | 5.52:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7373f7 as the background.
Brands using this color
Fonts for this mood
#7373f7 reads as cool, vivid, light. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7373f7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7373f7-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md