Color

#7373dd

#7373dd
hex#7373dd
rgbrgb(115, 115, 221)
hslhsl(240, 61%, 66%)
oklchoklch(0.606 0.157 280.6)
Closest name: Pan Purple (#657aef)Relative luminance 0.2113

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dddd73

#73a8dd · #a873dd

#dd7373 · #73dd73

Split-complementary

Open in tool →

#dda873 · #a8dd73

#dd73a8 · #dddd73 · #73dda8

Contrast

#7373dd as textRatioAAAA largeAAAFix
Aaon white
4.02:1failpassfail
  • AA: use #6767da as the text (4.64:1)
  • AAA: use #4242d1 as the text (7.16:1)
  • AA: or shift the background to #141414 (4.58:1)
Aaon black
5.23:1passpassfail
  • AAA: use #9090e4 as the text (7.3:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7373dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7373dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7373dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7373dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7373dd-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md