Color

#7369bf

#7369bf
hex#7369bf
rgbrgb(115, 105, 191)
hslhsl(247, 40%, 58%)
oklchoklch(0.569 0.13 286.8)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1751

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b5bf69

#698abf · #9e69bf

#bf7369 · #69bf73

Split-complementary

Open in tool →

#bf9e69 · #8abf69

#bf698a · #b5bf69 · #69bf9e

Contrast

#7369bf as textRatioAAAA largeAAAFix
Aaon white
4.66:1passpassfail
  • AAA: use #5549ab as the text (7.17:1)
Aaon black
4.5:1passpassfail
  • AAA: use #9890d0 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7369bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7369bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7369bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7369bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7369bf-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md