Color

#7368ee

#7368ee
hex#7368ee
rgbrgb(115, 104, 238)
hslhsl(245, 80%, 67%)
oklchoklch(0.598 0.195 282.5)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.1972

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e3ee68

#68a0ee · #b668ee

#ee7368 · #68ee73

Split-complementary

Open in tool →

#eeb668 · #a0ee68

#ee68a0 · #e3ee68 · #68eeb6

Contrast

#7368ee as textRatioAAAA largeAAAFix
Aaon white
4.25:1failpassfail
  • AA: use #6a5eed as the text (4.73:1)
  • AAA: use #4435e9 as the text (7.16:1)
  • AA: or shift the background to #0f0f0f (4.51:1)
Aaon black
4.94:1passpassfail
  • AAA: use #958cf2 as the text (7.31:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7368ee as the background.

Brands using this color

Fonts for this mood

#7368ee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7368ee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7368ee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7368ee-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md