Color

#73619e

#73619e
hex#73619e
rgbrgb(115, 97, 158)
hslhsl(258, 24%, 50%)
oklchoklch(0.536 0.095 296.6)
Closest name: Passion Flower (#6f5698)Relative luminance 0.1466

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8c9e61

#616d9e · #92619e

#9e7361 · #619e73

Split-complementary

Open in tool →

#9e9261 · #6d9e61

#9e616d · #8c9e61 · #619e92

Contrast

#73619e as textRatioAAAA largeAAAFix
Aaon white
5.34:1passpassfail
  • AAA: use #5f4f82 as the text (7.17:1)
Aaon black
3.93:1failpassfail
  • AA: use #7e6ea6 as the text (4.67:1)
  • AAA: use #9d90bb as the text (7.14:1)
  • AA: or shift the background to #ededed (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73619e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73619e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73619e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73619e-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md