Color

#7337ae

#7337ae
hex#7337ae
rgbrgb(115, 55, 174)
hslhsl(270, 52%, 45%)
oklchoklch(0.477 0.181 303.2)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0943

Colors that go with #7337ae

Olive Green, Sea Green and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73ae37

#3737ae · #ae37ae

#ae7337 · #37ae73

Split-complementary

Open in tool →

#aeae37 · #37ae37

#ae3737 · #73ae37 · #37aeae

Contrast

#7337ae as textRatioAAAA largeAAAFix
Aaon white
7.27:1passpasspassPasses AAA — no fix needed.
Aaon black
2.89:1failfailfail
  • AA: use #945ccc as the text (4.66:1)
  • AAA: use #ad83d8 as the text (7.01:1)
  • AA: or shift the background to #cccccc (4.53:1)
  • AAA: or shift the background to #fcfcfc (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7337ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7337ae reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7337ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7337ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7337ae-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md