Color

#7331dd

#7331dd
hex#7331dd
rgbrgb(115, 49, 221)
hslhsl(263, 72%, 53%)
oklchoklch(0.509 0.238 293.4)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1106

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9bdd31

#3145dd · #c931dd

#dd7331 · #31dd73

Split-complementary

Open in tool →

#ddc931 · #45dd31

#dd3145 · #9bdd31 · #31ddc9

Contrast

#7331dd as textRatioAAAA largeAAAFix
Aaon white
6.54:1passpassfail
  • AAA: use #6d28dc as the text (7.03:1)
Aaon black
3.21:1failpassfail
  • AA: use #8e58e4 as the text (4.67:1)
  • AAA: use #ac84eb as the text (7.25:1)
  • AA: or shift the background to #d9d9d9 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7331dd as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#7331dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7331dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7331dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7331dd-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md